acta satech Journal of the Life & Physical Sciences Babcock

Economic analysis of group marketing of Pineapple in selected markets of Osun-State, Nigeria.
Adesope, A. A. A.*; Y. A Awoyinka,. ** and D. A Babalola,.***
*Forestry Research Institute of Nigeria (FRIN).Ibadan **Department of Agricultural Economics, University of Ibadan, Ibadan. ***Department of Agriculture and industrial Technology, Babcock University, Ilishan- Remo, Ogun State.

Marketing of pineapple is as essential as its production since an effective marketing system helps to harmonize demand and supply and stimulate production. The study therefore analyzed returns to group marketing of pineapple in selected market of Osun state. The data for the study were randomly collected from twenty marketing groups (with five members from each group) with structured questionnaires. The data were analyzed using descriptive statistics, marketing margin and regression technique. The results show that 85% of the marketers gained considerably from group marketing and revealed a 10% reduction in loss of fruits when compared to the individual marketing effort. Marketing margin ranges from N26.92 to N1, 003.8 per dozen of pineapple. Marketing efficiency ranges from 1.01 to 1.35 with an average pooled efficiency of 1.17. The regression analysis revealed purchase cost, transport cost, labour cost, and cost of losses as significant factors influencing selling price of pineapple. Major problems identified by this type of marketers were difficulties in evacuating the fruit from farm to assembling center, high cost of transportation and poor state of available storage facilities.
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